We were asked to re-brand and design a new website for Alley (previously Alley Group) to align with their new business. Alley focus on online customer acquisition and retention using their custom online software.
Alley really liked their previous logo, but with the new business direction this needed to change. The funnel within the logo mirrors their goals of pushing customers through a channel to an end result. Although a rather literal representation, the final execution works quite well.
The website itself was designed and built to showcase the benefits of Alley’s managed solution. With a lot of content on each page the challenging part of this design was to not clutter the page and overwhelm the user; the final execution is a balance between information and function.