Australian Whisky Appreciation Society (AWAS)

Branding, Website Design & Development

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The Australian Whisky Appreciation Society (AWAS) is a community of whisky lovers, powered with raising awareness of the exquisite whiskies produced in Australia. AWAS approached Studio 21 to help elevate their brand, redesign and re-platform their website in order to give their users a better online experience.

The problem: AWAS was originally branded in 2014, and up until now it had served it’s purpose. But with the company wanting to re-position the brand, they called upon Studio 21. On top of this, their website was causing serious issues, from both a technical and user experience perspective. We had our work cut out here, but we knew what to do.

Our solution: Studio 21 created AWAS an all new identity, including logo, typography, colour scheme, art-direction and design system. The system was rolled into not only a luxury website design, but also a fully customised Shopify store. The results speak for themselves! We love this project, and so do the AWAS team.

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