Alley

Branding, Website Design
alley-group.com

 

We were asked to re-brand and design a new website for Alley (previously Alley Group) to align with their new business. Alley focus on online customer acquisition and retention using their custom online software.

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The Brand

Alley really liked their previous logo, but with the new business direction this needed to change. The funnel within the logo mirrors their goals of pushing customers through a channel to an end result. Although a rather literal representation, the final execution works quite well.

The Website

The website itself was designed and built to showcase the benefits of Alley’s managed solution. With a lot of content on each page the challenging part of this design was to not clutter the page and overwhelm the user; the final execution is a balance between information and function.

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