GEO – Generative Engine Optimisation
SEO is Evolving,
and GEO is the Next Step
People are now asking ChatGPT, Perplexity, Gemini and Claude for recommendations before they even reach Google. If your business isn’t mentioned in those answers, you’re invisible in a big part of the search world. GEO helps fix that by making sure AI tools understand your brand and feel confident including it in their responses.
At Studio 21, GEO sits inside our SEO service. It strengthens your visibility across both Google and AI-driven search so you can keep growing your visibility as search evolves.
What GEO Actually Is
GEO is about teaching AI tools to recognise your brand. These platforms don’t look at rankings or backlinks the way Google does. They rely on clear brand data, consistent information across the web and content that’s easy for them to interpret.
If your brand looks messy, inconsistent or unclear, AI tools skip over you.
If everything lines up, they feel confident mentioning you. GEO strengthens those signals so you’re more likely to be included when people ask things like:
- “Who are the best website designers on the Gold Coast?”
- “Which early learning software is trusted in Australia?”
- “Who does WHS audits in Melbourne?”
GEO helps your brand show up in those conversations.
Why GEO Matters
People want answers fast. They’re not scrolling through ten blue links anymore. They’re asking AI tools for instant recommendations, comparisons and shortlists. If you’re not showing up in those answers, you’re already behind.
With GEO, you’ll:
- Appear more often in AI-generated answers across ChatGPT, Perplexity, Gemini and Claude
- Have a better chance of being included in “best of” lists and comparison-style responses
- Build clearer authority signals that AI tools rely on when choosing who to recommend
- Stay visible in the early-choice phase, before someone ever reaches Google
- Strengthen trust by making your brand easy for AI systems to understand and cite
How GEO fits into SEO today
Most of the work we do is still grounded in strong SEO fundamentals. Around 70% of our focus stays on the things that reliably move the needle in Google, because about 95% of people still begin their search there. Early research also shows that AI-generated answers are heavily influenced by the same technical and content basics that make SEO work.
The remaining 30% is where we layer in GEO. This is where we refine your brand signals, entity data, trust markers and overall clarity so AI tools can understand and confidently reference your business.
- It’s a balanced approach.
- SEO keeps you strong in Google.
- GEO prepares you for how search is shifting.
How we handle GEO
GEO is built directly into our SEO system. We focus on the parts that matter most for AI visibility and track them clearly each month. Everything sits inside our 80-point GEO checklist.
GEO discovery & strategy
We map out how your brand should appear across AI tools and identify what’s unclear or inconsistent today.
Technical GEO-focused updates
We refine the technical foundations so AI platforms can interpret your website without confusion.
Content structure & AI readability
We tidy your content so it’s clear, easy to follow and simple for AI to summarise accurately.
Entity, brand & trust signals
We strengthen the signals that show who you are, what you do and why your business is credible.
Off-site reputation & mentions
We clean up your online footprint and improve the consistency of your brand across the web.
Comprehensive GEO reporting
Each month we track your visibility across AI tools so you can see improvements and spot new opportunities.
Why choose us
You get more than a GEO add-on. You get a partner who cares about results, not just deliverables.
Expertise & Experience
With 20+ years of industry experience, we have extensive expertise in SEO strategy, website design, and marketing execution.
Commitment to Excellence
Our goal is prompt delivery of high-quality work, exceeding your expectations every time.
Collaborative Partnership
We believe the best designs are born through collaboration, making each client a valued partner in the creative process.
Client-Centric Approach
Our point of difference is not only how well we create websites, brand identities, and execute marketing strategies, but also how we listen and communicate throughout every client consultation.
Transparent Communication
You'll receive clear, honest communication from project updates to feedback sessions, empowering informed decision-making.
WORDPRESS & SHOPIFY EXPERTS
We have a deep understanding of the WordPress and Shopify platforms, which allows us to deliver exceptional results for our clients.
SEO & GEO Results
We focus on steady, reliable growth that actually lasts. No shortcuts, no tricks. Just smart SEO & GEO, solid content, and consistent work that builds real visibility over time. Our results speak for themselves.
300% Year-on-Year Growth
2,600% increase in top-100 rankings
20x Monthly Organic Enquiries
2,500%+ Organic Growth
40x Organic Growth
1,100% Organic Uplift
20x Organic Traffic
What our clients say
FAQ
SEO, or Search Engine Optimisation, is the process of optimising your website to improve its visibility and ranking on search engine results pages (SERPs). It is important for businesses because it helps increase organic traffic, attract potential customers, and enhance brand visibility, ultimately leading to higher conversions and revenue.
The timeline for seeing results from SEO efforts can vary depending on various factors such as the competitiveness of your industry, the current state of your website, and the effectiveness of the SEO strategies implemented. Generally, noticeable improvements may take several months, but ongoing optimisation efforts can lead to long-term benefits.
We employ a comprehensive range of SEO strategies and techniques, including keyword research, on-page optimisation, off-page optimisation (such as link building), technical SEO audits, content creation, and more. Our approach is tailored to meet the unique needs and goals of each client.
Depending on the current state of your website, technical changes or updates may be necessary to improve its SEO performance. This could involve optimising website speed, fixing broken links, improving site structure, implementing schema markup, and other technical optimisations.
We measure the success of our SEO campaigns through various metrics such as organic traffic, keyword rankings, conversion rates, click-through rates (CTRs), and return on investment (ROI). We provide monthly reports and updates to track progress and make data-driven adjustments to our strategies as needed.
On-page SEO involves optimizing elements within your website, such as content, meta tags, headings, and URL structure, to improve its relevance and visibility in search engine results. Off-page SEO, on the other hand, focuses on activities outside of your website, such as building backlinks from authoritative sources and establishing your website’s credibility and authority in your industry.
While we cannot guarantee specific rankings on search engines like Google due to the ever-changing nature of search algorithms and the competitiveness of certain keywords, we are committed to implementing proven strategies and best practices to improve your website’s visibility and performance over time.
Keyword research is a critical aspect of SEO as it helps identify the terms and phrases that potential customers are using to search for products or services related to your business. By targeting relevant keywords with high search volumes and low competition, we can optimise your website’s content to attract qualified traffic and improve its search engine rankings.
We provide regular reports and updates on the progress of your SEO campaign, typically on a monthly basis. These digital reports include key performance metrics, insights into our optimisation efforts, and recommendations for further improvement.
Content plays a crucial role in SEO by providing valuable information to users and signalling relevance to search engines. We offer content creation services, including keyword-optimised articles, blog posts, product descriptions, and other types of content tailored to your target audience and business goals.
Packages
Normal
20 keywords
10 keywords added after 6 months
Up to 25 on-page fixes
Content / Copy
Advanced
30 keywords
15 keywords added after 6 months
26 - 50 on-page fixes
Content / Copy
1 x 500 word landing page
Aggressive
40 keywords
20 keywords added after 6 months
50 - 100 on-page fixes
Content / Copy
1 x 500 word landing page
Start with an SEO + GEO Audit
We’ll run a combined audit covering both SEO and GEO to show where you stand and what needs improvement. You get a clear, simple roadmap for stronger visibility across Google and AI search.