Google Ads
Our Google Ads management solutions are designed to amplify your online visibility and drive qualified leads to your website. From creating compelling ad campaigns to optimising performance, we're here to increase your digital presence and accelerate your business growth through Google Ads.
Our approach
Our approach to Google Ads management is based on data-driven insights and tailored strategies. We start by understanding your business goals and target audience, then build a customised plan to maximise ad performance. Alongside our Google Ads, we design and develop high performing landing pages to maximise conversions and ad spend.
Through continuous monitoring and optimisation, we ensure your Google Ads campaigns deliver tangible results and drive business growth.
We recommend aligning your Google Ads strategy with Organic SEO to benefit performance, and minimise any double up of work.
What we do
Through in depth market and keyword research we will develop highly targeted Google Ad campaigns targeted at keywords that will drive the fastest and most sustainable return on investment. Throughout the campaign we will continually re-optimize the performance of these ads to drive an ever increasing return on ad spend.
All Google Ads management packages include:
- In-depth keyword research to ensure effective targeting of your market
- Goal and conversion set up in Google Tag Manager
- On-going campaign optimisation and feedback
- Detailed monthly reports providing valuable information about your campaign performance
- Adjusting bids to maximise profit
- Enhancing ads with the right ad extensions
- Split testing ad copy
- Optimised landing page design
- Landing page development
- Recommendations and advice
Benefits of Google Ads
Google Ads will boost your business by increasing website traffic, generating high-quality leads, enhancing brand awareness, and driving conversions. With our strategic Google Ads management approach, you can expect quick results and sustainable business growth in the competitive online landscape.
Google Ads allows businesses to instantly appear at the top of search engine results pages (SERPs) for relevant keywords. Unlike organic search engine optimisation (SEO), which can take time to generate results, Google Ads provides immediate visibility to potential customers actively searching for products or services.
With Google Ads, businesses can target their ads to specific audiences based on factors such as demographics, interests, behaviours, and geographic locations. This precise targeting ensures that ads are shown to the most relevant audience, increasing the likelihood of engagement and conversion.
Google Ads provides detailed performance metrics that allow businesses to track the effectiveness of their advertising campaigns in real-time. Metrics such as click-through rate (CTR), conversion rate, cost per conversion (CPA), and return on ad spend (ROAS) provide valuable insights into campaign performance and ROI, allowing for data-driven optimisations to improve results.
Google Ads offers flexible budgeting options, allowing businesses to set daily or campaign-level budgets based on their advertising goals and financial constraints. Additionally, advertisers have full control over bidding strategies, ad placements, ad scheduling, and other campaign settings, providing flexibility and customisation to meet specific business needs.
Google Ads campaigns can be easily scaled up or down to accommodate changing business objectives, seasonal trends, or promotional events. With proper optimisation and management, Google Ads campaigns have the potential to deliver a high return on investment (ROI) by driving targeted traffic, generating leads, and increasing sales and conversions for businesses of all sizes.
“Google Ads allow you to directly find customers interested in your specific service or product.”
David Rymarz - Creative DirectOR, Studio 21
Why choose us
Expertise & Experience
With 20+ years of industry experience, we have extensive expertise in SEO strategy, website design, and marketing execution.
Commitment to Excellence
Our goal is prompt delivery of high-quality work, exceeding your expectations every time.
Collaborative Partnership
We believe the best designs are born through collaboration, making each client a valued partner in the creative process.
Client-Centric Approach
Our point of difference is not only how well we create websites, brand identities, and execute marketing strategies, but also how we listen and communicate throughout every client consultation.
Transparent Communication
You'll receive clear, honest communication from project updates to feedback sessions, empowering informed decision-making.
WORDPRESS & SHOPIFY EXPERTS
We have a deep understanding of the WordPress and Shopify platforms, which allows us to deliver exceptional results for our clients.
What our clients say
FAQ
Google Ads is an online advertising platform that allows businesses to create and display ads on Google’s search engine results pages (SERPs) and partner websites. Ads are displayed to users based on their search queries and other targeting criteria set by advertisers. Google Ads can benefit businesses by increasing online visibility, driving website traffic, generating leads, and ultimately, boosting sales and conversions.
Google Ads, also known as paid search advertising, allows businesses to bid on keywords and display ads at the top of Google’s search results pages. Organic search results, on the other hand, are determined by Google’s algorithm and are not influenced by advertising spend. While Google Ads provide immediate visibility through paid placements, SEO focuses on optimising a website’s content and structure to improve its organic ranking in search results over time.
The cost of advertising on Google Ads varies depending on factors such as the competitiveness of your industry, the relevance of your keywords, and your advertising goals. Google Ads operates on a pay-per-click (PPC) model, where advertisers only pay when users click on their ads. There is no minimum budget required to advertise on Google Ads, but recommended budgets are based on your campaign objectives and target audience.
Keyword selection is a crucial aspect of Google Ads campaign management. We conduct thorough keyword research to identify relevant search terms and phrases that potential customers are using to find products or services like yours. We consider factors such as search volume, competition, and relevance to your business goals when selecting keywords for your campaigns.
Several factors can impact the performance of Google Ads campaigns, including ad relevance, keyword selection, ad copy quality, landing page experience, and bidding strategy. We continuously monitor and optimise these factors to improve campaign performance and achieve your advertising goals. This may involve adjusting keyword bids, refining ad targeting, testing different ad creatives, and optimising landing pages for better conversion rates.
Yes, Google Ads offers robust targeting options to help businesses reach specific audiences and locations. You can target users based on factors such as demographics, interests, behaviors, and geographic locations. This allows you to tailor your ads to the most relevant audience segments and maximise the effectiveness of your advertising campaigns.
We measure the success of Google Ads campaigns using a variety of metrics, including click-through rate (CTR), conversion rate, cost per conversion (CPA), return on ad spend (ROAS), and overall return on investment (ROI). These metrics provide insights into the performance and effectiveness of your campaigns, allowing us to make data-driven optimisations to improve results over time.
While Google Ads can be a highly effective advertising platform, there are some potential risks and drawbacks to consider. These may include competition for keywords driving up costs, the need for ongoing optimisation to maintain performance, and the possibility of click fraud or invalid clicks impacting campaign budgets. However, with proper management and strategic planning, these risks can be minimised, and the benefits of Google Ads can outweigh the drawbacks for many businesses.
Packages
Local
For small businesses targeting a local market and with a monthly budget of less than $1,000.
Monthly Reporting
Monthly Performance Optimisation
Up to 100 keywords
1 campaign
3 adverts
Standard
Designed for small businesses with a monthly advertising budget of $3000 or less.
Monthly Reporting
Monthly Performance Optimisation
Up to 500 keywords
Up to 4 campaigns
Up to 12 adverts
Advanced
For medium-sized businesses with a monthly advertising budget up to $10,000.
Monthly Reporting
Monthly Performance Optimisation
Up to 1000 keywords
Up to 10 campaigns
Up to 30 adverts
Ready to take your website to the next level?
Contact us today for a free consultation and discover how our Google Ad services can help you achieve your goals.