Hello
Assure Cloud Consulting
Assure Cloud Consulting is a Microsoft Assure consultancy with a mission is to help their clients become agile, scalable, and future-proof in the cloud age.
Matt Burrell contacted Studio 21 to help reinvent his UK based cloud consulting agency. The previous company, named Solid Code Solutions was being renamed as Assure Cloud Consulting and required not only a full brand design, but a new website to go along side it. Studio 21 was more than happy to assist.
The Problem
The main pain point for Matt was that his current company did not attract the kind of clients he wanted. He wanted to approach professionals within specific higher profile sectors, and his current brand look and feel simply didn’t connect with them. Our task was to realign the new brand with his prospective audience in order to connect with them, and in turn help drive more leads for his business.
Our Solution
Matt’s agency wasn’t a huge corporation, it was personal. We wanted this to shine through with his brand, in the tone of voice, the language, the photography and the graphics.
The identity was centred around bringing everything into back to basics, this was also one of the companies goals. The idea was based on the fundamentals of coding; binary. a simple 1 and 0 combined into the shape of an “A” became the iconic symbol for the brand. The colours connected with his audience, and the graphics were kept minimal and abstract so as to not distract from the content.
The website execution was a balance of sophistication and approachability. We didn’t want the website to feel stuffy, nor bland, but we also wanted it to feel professional. Keeping the colours to black, white with highlights of blue allowed us to deliver on this.