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Bespoke Concrete Co
Bespoke Concrete Co specialises in intricate in situ and decorative concrete, offering a diverse array of forms and finishes.
Bespoke Concrete Co is a Queensland-based business specialising in high-end custom concrete design – from outdoor kitchens and benches to architectural concrete pieces. Owner Mark wanted to elevate his online presence to match the quality and precision of his work.
The Problem
While Mark’s craftsmanship was exceptional, his previous website didn’t reflect the premium nature of his brand. The local market for luxury concrete projects was small, and online competition in Queensland’s concreting space was broad and generic. He needed a website and marketing approach that positioned him as the go-to name for high-end concrete design.
Our Solution
We completely redesigned and developed a new WordPress website that focused on simplicity, quality photography, and clear messaging. Every detail was considered to give the site a refined, confident aesthetic – helping Bespoke Concrete Co stand apart in a crowded market. Alongside the new website, we created highly targeted Google Ads campaigns designed to reach homeowners and designers actively searching for premium outdoor concrete solutions.
The Challenges
The biggest challenge lay in search volume. At Mark’s price point, traffic was limited, so broad targeting wouldn’t work. We had to craft precise campaigns and optimise every keyword to attract a niche audience with genuine intent. Balancing visual minimalism with SEO effectiveness was also key. The result? A clean, high-performing website and a steady pipeline of high-value leads – Mark’s business is now thriving and continuing to grow.