Hello
CashSight
A clear and confident brand identity for a forward-thinking financial platform.
CashSight is an intelligent cash-forecasting platform designed to help small and mid-sized businesses understand their performance, navigate uncertainty, and predict their financial future. Built by finance leaders for business owners, it turns complex financial data into clear, actionable insights through real-time integrations and intuitive visuals.
The Problem
The CashSight team needed a strong, professional brand and website to reflect the clarity and confidence their product provides. The goal was to communicate the platform’s forward-looking nature while maintaining a calm and trustworthy tone that would resonate with CEOs, founders, and finance professionals.
Our Solution
We designed the CashSight brand identity around the concept of clarity and financial foresight. The colour palette draws inspiration from the tones of money and the calmness of balance sheets, while the circular gradient motif symbolises forward movement and future projection.
The website continues this visual story – simple, refined, and easy to navigate. Subtle animations and clean typography give it a sense of sophistication without noise. Built on WordPress and Elementor, the site is fully manageable by the client and scalable for future updates.
The Challenges
Creating a brand identity that feels both simple and distinctive is never easy. We needed to strike the right balance between minimalism and memorability – a design that communicates trust, intelligence, and calmness at first glance. Through careful refinement, we achieved a result that’s elegant, clear, and truly represents CashSight’s purpose: helping businesses see beyond today.