Hello
Humboldt Travel
Humboldt Travel create handcrafted luxury holidays across Latin America, Asia and Africa.
Humboldt Travel is a luxury travel company specialising in bespoke, high-end holidays across Latin America, Africa, and Asia. They craft tailor-made experiences for discerning travellers who value detail, authenticity, and personal service.
The Problem
Humboldt Travel’s existing website was dated, difficult to manage, and didn’t reflect the premium quality of the brand or the experiences they offer. The user journey was cluttered, with an outdated structure that made it hard for visitors to navigate their vast portfolio of destinations and itineraries. Despite ranking well in Google, the website wasn’t converting enough high-quality leads.
Our Solution
We completely redesigned and redeveloped the website in WordPress, creating a refined, scalable platform that feels as seamless and inspiring as the journeys Humboldt Travel creates. The new design elevates the brand perception, improves usability, and allows the internal team to manage content easily. Throughout the process, we maintained their existing SEO performance to protect years of organic authority and rankings.
The Challenges
The biggest challenge was the scale of the site — with over 400 pages across destinations, itineraries, and travel types, every detail had to be handled with precision. Migrating such a large amount of content while keeping SEO intact required meticulous planning. We also needed to balance design improvements with performance, ensuring the new site remained fast, stable, and easy to update as the business continues to grow.