Hello
Tazi
Tazi is the new and best way to tampon that’s built to bend and flex with your body.
Tazi is a bold new brand reshaping the conversation around periods. Their mission is to arm women with innovative products that deliver confidence and comfort, starting with their cutting-edge tampon applicator. They came to Studio 21 to design and build a Shopify store that would not only sell, but also educate and inspire.
The Problem
Tazi needed a website that could do two things at once: launch a new product into the market and reposition how people think about periods. The site had to feel fresh, modern, and aligned with their brand guidelines while delivering a seamless e-commerce experience.
Our Solution
We worked closely with the Tazi team to bring their vision to life. The result was a Shopify store with a clear, consistent shopping journey from homepage to checkout. Beyond the shop, we built a comprehensive Period Guide and Anatomy 101 section to educate and engage visitors. Everything was integrated with Klaviyo for marketing automation and linked to their 3PL partner for fulfilment.
The Challenges
The biggest hurdle was limited product photography. To overcome this, we sourced and curated stock imagery that complemented their brand while keeping the focus on their hero product. The balance of visual storytelling and functionality created a professional, confidence-building experience that captured Tazi’s mission.